It is important to give a lot of thought to the form that would do the most justice to your story. Research has shown that activating the right hemisphere of the brain (the seat of the imagination) helps to store and process information faster. We humans remember roughly 30% of what we read, whereas we remember as much as between 80 and 90% of what we see! It would be a waste not to make good use of this knowledge.
Tempesta produces stories. We choose a form that best matches the objective you want to achieve. This may consist of supporting images to written copy, or an animated presentation or, conversely, a film or podcast.
Examples/cases
- Personal development visualized
- Animated presentation
- Films about provinces
- Podcasts
Storytelling for the Province of South Holland to involve employees in the change process
The Province of South Holland is currently in the process of a major organizational transformation. Employees will be confronted with various changes in rapid succession. Strategic storytelling is used to make sure that employees develop an understanding of what will be expected of them in the next phase of organizational development. Tempesta supports the management in this process by creating a transformation story. This will help employees to get a grip on the changes to come. We will draw from this story in the various phases of organizational development. In addition, we will create an animated presentation to let the story sink in even better.
How we used storytelling to create the story for twelve provinces
Tempesta uses storytelling to lay the foundation for the first interprovincial labour market campaign
Among government authorities, the province is a fairly unknown employer when compared to the central government or the municipal authorities. Due to an increasingly tight labour market, the twelve Dutch provinces have decided to join forces. With the help of the shared jobs platform www.werkenvoordeprovincie.nu and a social media campaign under #invloedopjeomgeving (#influenceonyourenvironment), the employer aspect of provinces is showcased.
This is necessary as the years ahead will see some major challenges for provinces. Examples include questions as to how we should organize our restricted living environment for the most benefit, how we can make agriculture more sustainable, and what we can do to contribute to the energy transition. These are all themes that are of utmost importance in our current time and that have provinces continuously looking for new talents. At the same time, it does mean that the preliminary process deserves a lot of attention. The focus in this respect is on finding the unifying factor. What is the unifying factor for these twelve organizations? Using storytelling, we set out to look for shared values. These shared values formed the starting point for the shared labour campaign.
Would you be interested in one of our workshops?
Link to: Aanbod workshops
‘Essence Expedition’
Link to: Aanbod workshops
‘Leading from a powerful transformation story’
Link to: Aanbod workshops
